Welcome to Rotary Lights!
We open November 27, 2026
Please be patient as we update and refine our website.
With over 3,000,000 lights, you can imagine the breadth and depth of this holiday display. And remember, it’s FREE.
“We ask for voluntary food and cash donations”
Hours
November 27, 2026 – December 21, 2026
The park open nightly at 5pm and gates close after the last car in line at 10pm with the following exceptions:
Christmas Eve – 5pm to 9pm
Christmas Day – 5pm to 9pm
New Year’s Eve – 5pm to 11pm
Please note: November 30 is all abilities night, lights and music will be subdued from 5-8pm.
Riverside Park address is 410 Veteran Memorial Drive, La Crosse, WI
Please follow signs to get into the line. Traffic will only be able to enter the park from the marked route.
This year, 2026, we are celebrating our 32nd year with our Rotary Lights Display at Riverside Park.
Nearly 130,000 visitors per year enjoy this holiday tradition while driving, walking or taking a carriage ride through Riverside Park. Join us for the opening night parade at 5pm immediately followed by our opening ceremony and fireworks on opening night, November 27. Santa and a couple of his reindeer will be in the park every night through December 23. The Live Nativity, Carriage rides, and Hay rides will be available on select nights. Free s’mores are available every night near the giant snowman. All Abilities Night returns on Monday, November 30th from 5-8pm. We will be adjusting the lights and music to accommodate individuals that may not have been able to experience the show in the past due to flashing lights and loud music. The ice rink and free skate rental will be available to use when the weather allows.
Events are on select nights.
Visit Santa
Santa will be in the park every night through Dec 23 from 5-8pm or until he sees the last child in line at 8pm. Children will be able to visit with Santa in the Santa House located near the bandshell. On your way out, the gift shop will be also be open 5-8pm through December 23rd and has gifts available for purchase in any price range.
