Welcome to RoTary Lights

Hours

November 28, 2025 through December 31, 2025.  

The park opens at 5:00 p.m. daily and gates will close after the last car in line at 10:00 p.m. with the following exceptions:

Christmas Eve - 5 to 9:00 p.m.
Christmas Day - 5 to 9:00 p.m.
New Year's Eve - 5 p.m. to 11:00 p.m.

Please Note: 
​Dec 1 | 5 - 8 P.M. LIGHTS AND MUSIC WILL BE SUBDUED FOR ALL ABILITIES NIGHT

maps & directions

410 Veteran Memorial Drive, La Crosse Wisconsin
​(roads will be blocked so traffic can enter from a single direction)

Kicking off our 31st year on Nov 28, 2025

This year, 2025, we are celebrating our 31st year with our Rotary Lights Display at Riverside Park.

Nearly 130,000 visitors per year enjoy this holiday tradition while driving, walking or taking a carriage ride through Riverside Park.  Join us for the opening night parade at 5pm immediately followed by our opening ceremony and fireworks on opening night, November 28.  Santa and a couple of his reindeer will be in the park every night through December 23. The Live Nativity, Carriage rides, and Hay rides will be available on select nights.  Free s'mores are available every night near the giant snowman.   All Abilities Night returns on Monday, December 1st from 5-8pm.  We will be adjusting the lights and music to accommodate individuals that may not have been able to experience the show in the past due to flashing lights and loud music.   The ice rink and free skate rental will be available to use when the weather allows. 

Events are on select nights, check out the Event Schedule for more details.  

With over 3,000,000 lights, you can imagine the breadth and depth of this holiday display. And remember, it's FREE. 
"We ask for voluntary food and cash donations".
​

Meet Baxter
The 2025 Rotary Lights Puppy

Baxter will be Available in various local retail locations
​as well as online beginning November 1
Baxter will be sold in the park and In the Rotary Lights Gift shop when Rotary Lights is open.

Proceeds benefit the Salvation Army

Learn More

See SANTA

Santa will still be in the park every night through Dec 23 from 5-8pm or until he see the last child in line at 8pm.   Children will be able to visit with Santa in the Santa House.  On your way out, the gift shop will be open 5-8pm through December 23rd.

Chad Erickson Memorial Ice Rink

The skating rink has not yet
​opened for the 2025 season.

 carriage rides Through The Park
​(on Select nights)

Carriage Rides Provided by Cinderella Carriages
Visit our Events schedule for More Info

tour rotary lights and its 3,000,000 lights in la crosse wisconsin

Discover Wisconsin Interviews & Footage below

MORE Behind The Scenes [Video]

a few pictures from rotary lights

Check Out The Live River Cam

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