Help with our mission to feed the hungry of the Coulee Region.
Local food pantries are in need to food and cash donations to help feed the hungry in our community.

Thursday July 10: Moon Tunes Food drive for Hunger Task Force
Cash donations will be matched by local Rotary clubs and individuals.
Food will be collected at the park by Hunger Task Force volunteers at their van.
If you are just passing through in your car, they will gladly take your donation from your vehicle as you drive by.

FOOD DRIVE FRIDAYS: Help support the Hunger Task Force of La Crosse
Friday July 11, 18 and 25 -- 11 am - 6 pm.
Hy-Vee Parking lot and old Kmart parking lot.
Non-perishable food and cash donations will be accepted.

Welcome to RoTary Lights

Hours

November 29, 2024 through December 31, 2024.  

The park opens at 5:00 p.m. daily and gates will close after the last car in line at 10:00 p.m. with the following exceptions:

Christmas Eve - 5 to 9:00 p.m.
Christmas Day - 5 to 9:00 p.m.
New Year's Eve - 5 p.m. to 1:00 a.m.

Please Note: 
​Dec 2 | 5 - 8 P.M. LIGHTS AND MUSIC WILL BE SUBDUED FOR ALL ABILITIES NIGHT

maps & directions

410 Veteran Memorial Drive, La Crosse Wisconsin
​(roads will be blocked so traffic can enter from a single direction)

Thank you for a great 30th year, we will be back Nov 28, 2025

This year, 2024, we are celebrating our 30th year with our Rotary Lights Display at Riverside Park.

Nearly 130,000 visitors per year enjoy this holiday tradition while driving, walking or taking a carriage ride through Riverside Park.  Join us for the opening night parade at 5pm immediately followed by our opening ceremony and fireworks on opening night, November 29.  Santa and a couple of his reindeer will be in the park every night through December 23. The Live Nativity, Carriage rides, Hay rides, and Chili Revolution will be available on select nights.  Free s'mores are available every night near the giant snowman.   All Abilities Night returns on Monday, December 2nd from 5-8pm.  We will be adjusting the lights and music to accommodate individuals that may not have been able to experience the show in the past due to flashing lights and loud music.   The ice rink and free skate rental will be available to use when the weather allows. 

Events are on select nights, check out the Event Schedule for more details.  

Due to unforeseen circumstances, helicopter rides have been cancelled this year.

With over 3,000,000 lights, you can imagine the breadth and depth of this holiday display. And remember, it's FREE. 
"We ask for voluntary food and cash donations".
​

Meet Puddin​
The 2024 Rotary Lights Bear

Available in various local retail locations
​as well as the hunger task force and online

Proceeds benefit the Hunger Task Force

Learn More

See SANTA

Santa will still be in the park every night through Dec 23 from 5-8pm or until he see the last child in line at 8pm.   Children will be able to visit with Santa in the Santa House.  On your way out, the gift shop will be open 5-8pm through December 23rd.

Chad Erickson Memorial Ice Rink

Update: 2/25/25
The skating rink is closed.

 carriage rides Through The Park
​(on Select nights)

Carriage Rides Provided by Cinderella Carriages
Visit our Events schedule for More Info

tour rotary lights and its 3,000,000 lights in la crosse wisconsin

Discover Wisconsin Interviews & Footage below

MORE Behind The Scenes [Video]

a few pictures from rotary lights

Check Out The Live River Cam

---